Mocha Pom has always been known for her fluffy coat and her sweet personality but what most people never knew was that she went through a challenging coat journey behind the scenes. For the longest time, I kept a part of Mocha’s story away from social media. When you have a fluffy little Pomeranian who millions of people adore, it is easy to share the fun moments and the pretty moments. What I rarely showed was one of the most emotional challenges we ever faced behind the scenes.
Mocha was diagnosed with Alopecia X.
Hearing those words for the first time was heartbreaking. As someone who was always so proud of caring for her coat, I felt worried, confused and honestly a little helpless. I spent months researching, speaking to professionals and learning everything I could about what this condition really meant for her.
During that time, I realised something important. There were so many products on the market, yet none of them felt like something I could confidently rely on for Mocha. I wanted clean, simple ingredients. I wanted something that would support her coat knowing what I was putting on her skin.
And when I could not find what I needed for her, Sirius Alpha was born.
Why Mocha Inspired Every Part of This Brand
This brand did not start as a business idea. It started with me trying to care for Mocha in the most honest and thoughtful way possible. I learned so much about grooming ingredients, and how different coat types respond to certain products. Mocha became the heart of every decision I made.
Every formula.
Every scent.
Every ingredient.
Every step was built around wanting her to feel clean, soft and comfortable.
This is why I finally decided to share her coat journey, because so many other owners go through similar challenges and often feel alone in it. By opening up, I wanted to help take away some of that fear and confusion.
A Very Important Clarification
Because Mocha’s story inspired this brand, I want to make something clear in a way that feels respectful and transparent.
Sirius Alpha products do not treat Alopecia X.
They do not reverse it, cure it or act as any form of medical solution.
They were created to support everyday grooming.
To keep dogs feeling clean, fresh, soft and add shine to the coat.
To offer ingredients that owners can trust.
That is the purpose of Sirius Alpha.

What Sirius Alpha Truly Represents
Sirius Alpha is for dog owners who want honest grooming products that feel safe, simple and effective. It is for people who want to care for their pets with the same love and intention that inspired this brand in the first place.
Mocha’s journey will always be a part of the heart behind Sirius Alpha.
It reminded me that transparency matters. It reminded me how many owners are seeking clarity and comfort and it shaped a brand that will be rooted in honesty.
I hope sharing our story can help others feel more supported on their own coat journey with their dog.